About
Micro Roasting
At Grounds, we believe that great coffee starts with ethical sourcing and great roasting. That’s why we use an electric shop roaster to craft small-batch, micro-roasted coffee that’s fresher, bolder, and better for the planet.
Micro AND Electric
Why Micro-Roasted Coffee?
Micro-roasting is the art of roasting coffee in small batches, allowing for precise control over flavor and freshness. Unlike mass-produced coffee, our method ensures:
✅ Peak Freshness – Roasted in-house and brewed at its prime
✅ Unmatched Flavor – Each batch is tailored for optimal taste and aroma
✅ Small-Batch Quality – Every roast is carefully monitored for perfection
Why Electric Roasting?
Traditional gas-powered roasting can produce harmful emissions, but our state-of-the-art electric roaster offers a cleaner, greener alternative:
♻️ Lower Carbon Footprint – No fossil fuels, fewer emissions
⚡ Energy-Efficient Technology – Uses precisely controlled heat for consistent results
🌍 Sustainable Choice – Supports a more eco-friendly coffee industry
Better All Around
We source high-quality, responsibly grown beans and roast them with care, so you can enjoy a better cup of coffee while making a better choice for the environment. This includes buying our beans through suppliers that strengthening the economic, ecological, and social equity for the people and places from which coffee comes.
Come taste the difference at Grounds —where small-batch roasting meets sustainable innovation.
Drink Coffee Like Never Before
Micro-roasts give us a ton of flexibility. Unique origins, down to the second roast profiles, incredible freshness...have your coffee the way you want it. Check out our shop now or reach out to us if you want to discuss something a bit more specific to your roasting needs.